av xpress issue #2 will hit the street in the last week of april (barring unforseen circumstances)! the delay is caused by a mini revamp, arising from dealers' feedback.
we are confident that you will be pleasantly suprised to see the new look and contents.
the following changes have taken place:
1) widened distribution network
we have appointed, vishal, the biggest magazine distributor in malaysia, to distribute av xpress nationwide. vishal has more than 2,500 agents in malaysia, including those in east malaysia. in doing so, the magazine now costs a nominal price of RM2.00. RM1.50 will go to the distributor and sub-agents, this is just to incentivise them, as av xpress does not intend to make money from the magazine sales at this point in time.
2) limited free copies in record shops
by distributing av xpress in record shops, we are afraid we may not hit the target audience (i.e. buyers) so we are going to limit the number of free copies in rock corner, tower records and victoria music. it is still available for free but you have to be early.
3) addition of a new section called "audio gadgets"
as av xpress aims to promote all forms of audio to the mass market, we have included a new section focusing on audio gadgets - ipods, zune, MP3 etc etc. this will appeal to those younger readers with wide-ranging interests.
4) addition of a bilingual (chinese) section
yes, we know (read and write) chinese too! these articles in chinese should appeal to the chinese literate readers among you, especially those from ipoh, jb and penang.
5) addition of a new section called "new products"
many readers and dealers have asked for this section to display the latest and hottest products that hit the shelves. yes, we are listening!
6) a new format
as we have promised, we will keep improving! the new format is refreshing and easy to read. we are sure that you will like it.
please inform your friends - especially those from inter-state and east malaysia - that av xpress will hit the bookstores and newsagents end of this month! if possible, please forward this link to them.
please support av xpress and the local audio industry!
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