against all odds

sorry for the temporary respite from blogging.

the av xpress project is full of obstacles. my business model has been changing. i have sort of decided not to consult friends anymore, especially those who think that i am silly in venturing into this sort of project.

many believe that if i want to do it, i may as well do it in a grand and big way - i.e. make it a glossy and aesthetically pleasing publication. but that requires big money and that's something that i am reluctant to do. many also advise me to approach big dealers in order to secure big contracts. again, it is not my strategy.

i am going to DIY the whole publication - doing as much as i could, wearing as many hats as i could, for a start. never mind it is going to look crude and unglamourous (i may even use newspaper print material). the important thing is the contents and info that i am going to disseminate. i am not one who is particular about aesthetics, especially if it is a free publication.

as far as advertistement rates are concerned, i am going to make it affordable for everyone so that every dealer can partake. in doing so, i am also telling the big guys that if you don't follow you will "lose face".

and i am going to stay away from reviews. no point betraying my conscience in writing something that i don't mean.

if you are interested to write for av xpress, do drop me a mail. it is very tough but i am having fun so something must be right.