market movers and shakers

making stage III concepts affordable

you don't need an insider to tell you that the hi-fi market conditions in kl now are bad. yet, in difficult times like these, i came across courageous dealers who dare to move the market and bring back some life into this seemingly declining market.

i am talking about the people behind mobile audio technology (mat). mat has one foot in car audio business and another in hi-fi business. they are the importer of the very expensive but fabulously sounding stage III concepts cables www.stage3concepts.com in malaysia. mat appointed ipoh's audio art as the national dealer for stage III products. due to the agressiveness of audio art's promotional efforts, stage III is an overnight success in ipoh and now the success has spilled over to over places in malaysia. mat's director, liew, sees the potential in this brand and started thinking outside the box. true, stage III are marvellous products but the entry price is way too high for typical audiophiles in malaysia. we are talking about RM2K for an entry level silver interconnect and with that kind of money, you are not short of choices.

so, liew decided to restructure the lower end of stage III products in an attempt to make it more affordable. he then commissions stage III concepts to produce the cables based on his own specs. "fair", the manufacturer said to liew, "i can do it for you provided you give me a large order quantity". liew is not the kind of dealer who suffers stage fright (pun intended) so he agreed to give a big order to the stage III manufacturer and lucky audiophiles (you, you & you) in malaysia will soon be exposed to more affordable and down-to-earth stage III products.

just imagine having silver interconnects at the price of the equivalent copper ones? this is going to change the audiophile cable market in malaysia for sure.

i really want to applaud far-sighted dealers like liew. we need more dealers like him to move and revitalize this lifeless hi-fi market in malaysia. bravo to liew!