new format

i am getting ahead of myself actually, but i intend to change the USA-A4 size of av xpress into a tabloid format like the edge (financial) magazine.

i am waiting for quotation from my printer on this new format, and i have a positive feeling that it is going to be slightly cheaper than USA-A4 size due to less pagination.

it is going to be cool to have a tabloid like format for an audio publication, at least no one has done it. i am not talking about pullout like the sun's perfect pitch or the star's audiofile.

another great thing about making it a free magazine is that we would have no pressure on the contents, or even on the standards of english. one of my writers hates to write in journalistic english because he thinks it is too boring!

but my only concern is distribution, as i have to distribute them manually like what i did for first issue, which can be very tiring. vishal, the largest magazine distributor in malaysia, has done a great job with this issue. most dealers told me that they can find the magazine in many indian newsagents nationwide.

i may appoint a runner to do the distribution for me.

anyway, i have spoken to a couple of dealers and they are quite open about my change of format, as long as the magazine can influence the market and people want to read it, that's their biggest concern.

i am going to announce it to the rest of the dealers once i am firm on this.